[Webinar] Steel market in fever: what's next?

2020 has been a truly exception year for the global economy, unlike anything we have witnessed before. Like many others, the steel industry is facing an unprecedented challenge of falling economic activity, production stoppages, weak demand and exchange rates volatility.

Experts discussed: 

  • Current situation in global iron & steel industry: how did COVID-19 pandemic influence the sector?
  • Prospects and ways-out: is there light at the end of the tunnel?
  • Factors to watch: who will save the steel world?


Ekaterina Garshenina, Team Leader, CIS Metals & Mining, Refinitiv

Ekaterina Garshenina 
Team Leader, CIS Metals & Mining, Refinitiv 
Ekaterina has 10+ years of experience in iron & steel industry. 
Ekaterina joined Refinitiv (former Thomson Reuters) in 2015 and leads a team of analysts, covering iron ore, scrap and steel products markets. 
In 2007-2015, she held various analytical positions in Metalloinvest MC. 
Ekaterina holds a Ph.D./Candidate of Sciences Degree in Economics in Lomonosov Moscow State University (MSU). 

Boris Krasnojenov, Alfa Bank, Managing Director, Head of Research

Boris Krasnojenov 
Managing Director, Head of Research, Alfa Bank 
Boris Krasnojenov has 20 years of equity, commodity and fixed income research and investor relations experience. Boris joined Alfa Bank holding Head of Research / Senior Metals and Mining analyst role in July 2017. Prior to Alfa Bank, Boris was Director, Investor Relations at UC RUSAL.  From 2008-2014, Boris held a position of Director, Metals and Mining Equity Research at Renaissance Capital. Within the Renaissance Capital metals and mining team, Boris was covering the EMEA / Russia metals and mining and fertilizer universe. From 2005-2008, Boris was Head of Investor Relations of Novolipetsk Steel (NLMK) since company’s placement on the London Stock Exchange (LSE) in December 2005. Boris also has over 4 years of buy-side experience as the investment analyst with Amervest Company, Inc., asset management company based in Los Angeles, CA.  

Boris holds MBA degree in Finance, Loyola Marymount University (Los Angeles, CA), 2001, and Ph.D. in Global Economics, The State University of Management (GUU), 2009.   

Ilya Belyakov, NLMK, Head of Marketing (Construction sector)

Ilya Belyakov has a multi-year experience in iron ore and steel industry. 
Ilya currently holds position of Head of Marketing (Construction sector) at NLMK. Previously, he worked as Product manager for long steel and metalware at NLMK.  
Before joining NLMK, Ilya was Head of strategic marketing at Metalloinvest with focus on iron ore and hot briquetted iron (HBI/DRI).  
Ilya graduated from Saint Petersburg University of Economics and Finance as Specialist in Marketing. 

Viktor Zemlyanykh, MC Metalloinvest LLC, Head of marketing department

Viktor Zemlyanykh has been in iron & steel industry since 1995. 
Viktor is Head of Marketing Department at Metalloinvest. He has been with the company since 2004 and occupied various positions, including analysis and marketing, in enterprises which are now part of Metalloinvest Holding. 
Prior to joining Metalloinvest, Viktor worked in Evraz Holding in 1999-2004. 
Viktor is member of two committees of Worldsteel – Economic Committee (ECON) since 2009 and Raw Materials Committee (RAMCO) since 2012. 
He graduated from the Moscow Institute of Physics and Technology in 1981. 

B. S. Shetty, Al Ghurair Iron & Steel LLC, General Manager - Commercial

Mr. B.S.Shetty is the General Manager - Commercial at Al Ghurair Iron & Steel LLC (AGIS), Abu Dhabi, UAE and is responsible for the Sales & Marketing, Purchase & Logistics, Finance, HR and IT functions of the company. He has been involved with the company since its inception in 2006.
Prior to his transfer to AGIS, Mr. Shetty was the General Manager of Trans Gulf Aluminium Industries, Dubai – another Al Ghurair Group company. Mr. Shetty has been in the UAE for over 15 years and has traveled widely for business development.
A Management graduate from India, Mr. Shetty also holds a PG Diploma in Business and Administrative Management. He has over 3 decades of rich & varied experience in the fields of international trading, sales & marketing and General Management and has worked in reputed private sector companies in India like SRF Limited, Grasim Industries & Dalmia Global.

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